China’s Secret was created to share the authentic Chinese tea experience with the West. They have a commitment to crafting the finest jasmine flower teas, providing an aromatic, delicate, and therapeutic tea drinking experience unlike any known in the Western world.

As a new company China’s Secret were looking to make a strong entry into the marketplace and the website was central to their marketing plan. When they came to us China’s Secret already had a site in place but it wasn’t generating the number of visitors they were hoping for.

Lexis analysed the online marketplace for Chinese teas as well as the China’s Secret website and established a collection of effective search phrases. We then focused on optimising the site for these phrases and increasing the websites visibility to search engines.

China’s Secret now ranks highly for their key phrases in the major search engines and visitors numbers still continue to grow.

“I was worried when our site wasn’t developing the leads I had hoped for. Fortunately you came to the rescue. Your work has been invaluable in helping us achieve good search engine rankings and leads through the site.”

Hazel Tan – Managing Director – China’s Secret Ltd