Is your website attracting the quality traffic your business needs from search engine results pages?

Search engine optimisation is a crucial part of any online marketing campaign.

In order to achieve a good position in search engine results pages a web site must be optimised for the key search phrases your target audience are likely to use to use when searching for the products and services you offer. 

 
What does search engine optimisation involve?

We like to help our clients understand the search engine optimisation process. It is not rocket science as some may lead you to believe. We believe it is important that the concepts behind it are understood by everyone involved in your website. Good search engine optimisation requires a ground up approach. A truly effective strategy will probably affect how you approach all aspects of your site, such as how the content is written and the design of the site.

We always start by understanding the business objectives of for your website. Once we understand these we then build a detailed understanding of your audience and what they are looking for. This detailed understanding helps us identify the most effective key phrases for your business.

You are not only looking for high rankings. You need to identify the phrases that will deliver you the highest quality visitors – visitors that convert to business. Developing quality traffic takes time. This is where we can really help. We adopt an ongoing approach that helps you get the high search engine rankings to drive the quality visitors your business needs.

 
How do can I drive high quality traffic to my site through search engine optimization? 

Lexis specialises in ensuring that our websites are highly visible to search engines and will help you identify powerful key phrases for your business that will drive quality visitors to your site.

We also provide a copywriting service to ensure that your key words and phrases are well integrated into the site, to ensure that the visitors you gain from the high search engine rankings convert to the customers your business needs.

 
I’d like to make sure my site is optimised for high search engine rankings, what should I do?

Give us a call on 0845 260 7518. We can help you put together a strategy that will get your business results.

We have a proven track record of providing a full range of search engine optimisation solutions, our professional online marketing team are available on 0845 260 7518, to answer all your web promotion questions.

Why is search engine optimisation so important?

Internet users love to search, the figures below show how growth in online sales and the popularity of search engine use makes search engine optimisation vital.

Online Business Growth

• Merchants in the UK expect their sales to increase by an average of 36% in 2005.  [CyberSource, 2005 Fraud Report, UK]
• The predicted growth in online sales in the US for 2005 is slightly higher at 39%.

Key search stats

• 55% of online transactions originated from search. [Jupiter, 2004]
• 84.8% of users found sites through search. [GVU, 10th User Survey, 2004, US data]
• 85.7% of search users, searched with intent to buy.  [GVU, 10th User Survey, 2004, US data]
• Google accounts for more than 50% of all UK web searches, generating three times as many search requests as Yahoo! in the UK market. [Nielsen//NetRatings 2005]
• Google still dominates the worldwide search engine market with exactly 56.4% of search engine traffic between April and May 2004, according to OneStat.com.

Search engine optimisation should form a crucial part of most businesses online marketing strategy. Find out how Lexis can help you get the most form search engine marketing.

At Lexis we have a proven track record of providing a full range of serach engine optimisation solutions. If you would like to find out more, our professional support team are available on 0845 260 7518 or contact us online to have all your web promotion questions answered.