All the statistics are pointing to the web as the first port of call for research, whether it is finding a holiday, buying business equipment and services or finding a good plumber in your area. Research in 2004 found that 55% of on-line transactions originated from search.

Google has stated that 95% of all research starts on the web, with more conservative estimates putting the figure at 69%. Whatever the figure, you will know from your own experience what a great tool the web is for finding information on any subject you could dream of.

Search engines are currently the most powerful starting point for all research, with Google taking 56.4% of use. Considering this, if you want to be found on the web, you need to be found on the search engines. This means 1st page rankings, to give you the best chance of success.

Search engine optimisation - SEO - is not rocket science, but there are a number of key factors to consider if you want your business to achieve strong search engine listings. Lexis Information System’s consultants can guide you through the following points to ensure successful search engine listings for your business:

• Selecting effective keywords to work into your website content. Our content experts have vast experience in selecting keywords that will deliver search engine ranking success, and implementing them to ensure your content remains engaging.
• Building the site correctly to ensure search engines and users can find relevant content easily. Our information architects help ensure all our customer sites are structured to deliver search engine listing results, and meet their business objectives.
• Regularly updating your website with relevant content. To help ensure your website is always up to date. We offer a website management system that makes managing your website simple and an experienced team, to give you support when you need it.
• Avoiding 'Backdoor' tactics. These are seriously policed by the search engines and can cause a permanent search engine ban. This is where experienced guidance pays off. Our team invest a lot of time researching search engine tactics and engaging with the search engine business teams, to keep our customers up to date with the latest developments.

We are experts in this area, and all of our solutions are tailored to ensure your sites search engine listing success.

Please contact us to find out more about our Search Engine Optimisation and website marketing services.

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